Optimizing Adsense for Higher Money Returns (part 2)

Factors for Success 2, High Paying Ads

It's pretty obvious that you should target high paying keywords to get a higher money return from Adsense. There are some sites on the internet listing out a limited number of keywords that are high paying ones. The downside of targeting these keywords are that they are highly competitive too: others are doing it as well. It's now becoming more difficult to rank well in search engines on these keywords. But that this does not mean that you shouldn't do it if you're confident to write excellent and quality content on those keywords.

A more common high paying keywords are the ones related to technology products as those are expensive products and businesses are willing to pay more to get advertised. Examples of successful blogs running these types of contents are Engadget, Gizmodo, and PVRblog just to name a few.

Targeting these high paying keywords alone doesn't guarantee success. The rules of getting high traffic still applies - and you have to be able to build high quality content for that. If you're more comfortable writing on moderately paying content and get more traffic on these niches, then this is a better strategy to do.

There are some strategies and tools to use to find and research more on these high paying keywords:

• Do these keywords serve ads? - The first thing you want to check is whether the keywords you want to target serve ads. Simply type those keywords in Google and see if ads are served. If not, then your content related to those keywords are unlikely to serve ads too. By searching this way, you can also see other sites and blogs focusing on those keywords.
• Buy them - There are many professional tools available at a cost that gives you hundreds of thousands of these keywords.
• Use WordTracker - They have the best tool available related to finding and researching on keywords. They also tell you the number of other competing sites/blogs on any specific keywords.
• Use Adwords - If you are ready to invest some cash, try becoming the advertisers yourself and see how much people are bidding for any keywords and get a better feel how to optimize the keywords you use.

Remember again that you have to focus on building high traffic levels too. If you're not able to do this using the extremely high paying keywords, then they're not worth it. Try the more moderate paying ones, as long as you can build quality content on it. But at the other extreme, targeting those low paying ads is not worthwhile.


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