Optimizing Adsense for Higher Money Returns (part 3)

Factors for Success 3, Relevant Ads

Imagine a blog that wants to target 'making money online' as keywords but have the word 'blog' or 'blogging' too many times throughout the content, even the title and URL. The keyword 'money' or its related keywords are not frequently used. As a result, the ads served are more related to 'creating blogs' and not entirely relevant to the whole content of making money online. This is one example scenario of irrelevant ads.

There are a few things that you can do to get more relevant ads served on your blog:

• Are there ads available? - Make sure the keywords you're targeting have ads available to be served on your blog. If not, look for other keywords or different keywords with similar meaning that serve more ads.
• Increase keyword density - Words that are used more frequently bound to be recognized as the main keywords of your blog. Try to increase the number of keywords in your content, title, header, URL, sidebars, footer, menus, outward links, bold text, etc. But don't repeat too much to the point that it becomes to obvious and annoying to the readers. Keyword Density at SEOChat.com is a good tool to use for this purpose.
• Reduce irrelevant keywords - Check for words that are not your keywords but have quite a high density in your URL, header, menus, content, sidebars, footer, etc. They may be recognized as important keywords by Adsense bots. Make sure that the ads served are not related to them. Otherwise, you have to change them a bit to reduce their density.
• One topic per page - Do not focus on too many keywords per page. This confuses Adsense bots to decide which keywords are the most relevant. If this happen to you, it's better to split the text into a few series in different pages.
• Block irrelevant ads - Adsense gives you the option to block ads unrelated to your blog content that may appear without you wanting it to be there.


Source: http://www.ourblogtemplates.com