Optimizing Adsense for Higher Money Returns (part 4)

Factors for Success 4, Optimal Ads Position and Design

Adsense allows a number of different ads design and position to choose from. Depending on your blog design and content, some of these ads position and design work better than the others. Which ones the best for you?

One thing for sure, it work differently for different people and different blog. The best way is to test them all. But there are some pointers to follow to cut your work short:

• Blend content and ads - Most Adsense users found success when ads and content are blended together as if the ad blocks are not advertisements at all. A few tricks to do this is making the ads background and borders the same color as the content background, ads titles and links to be just like the content links. Many guides mention that blue is the best color for ads titles because they are the most common link color.
• Place ads in content - Ads will blend better with content if they are placed together with the content. For example, see this page where you have the ads wrapped with the content just below the Post Title. But too much ads wrapped with the contents can annoy your reader. So try to do this moderately. You can look for examples in well-established blogs and see how the pros do it and adapt those strategies into your own blog.
• Above the fold - Above the fold means that you put the ads where readers can see it without needing to scroll down the page. A substantial amount of visitors just check out sites for a few seconds only. Any ads that need scrolling would have missed their eyes.
• Follow the heat map - The heat map below has been produced by Google based on the statistics of visits to Adsense ads. Clearly, based on this map, the best place to put ads is just at the beginning of the post, blended with the content itself. The other good section is on the left and above/below the post.
• Not too much ads - The main purpose of a blog or site is to serve information to its readers. Crowding it with too much ads defeat the purpose, and people are not blind to see what you're trying to do. Avoid over-crowding yours with ads. Find a balance. There are other types of sites that are more commercial in nature - serving quick infos with lots of outward links. This maybe a place for you to place more ads to provide your visitors the option of finding the best products (i.e. ads) to go to.
• Keep changing ads position and design - Regular visitors and frequent readers to your blog are more 'blind' to your ads, meaning that they've seen it too often that they know where NOT to look at. Avoid this 'Ad-blindness' by frequently moving around the ads position and changing their designs. Many bloggers found that this technique improved their click-through-rates after the changes, until the next ads-blindness kicks in again.


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